“Controversially” Colombian?

I was browsing Amazon.com and decided to enter the word “Colombia” into the search and among the results was a passport holder by design company Kikkerland. The part I am not able to understand about their product was the title and description.

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It’s called the “Controversial Passport Holder Republic of Colombia Wallet” and the description is as follows…”Raise eyebrows at the airport, but remember you don’t have anything to hide, you’re just controversial!”

I fail to see any controversy in it nor any humor. Is it that it is white, like a certain illegal substance? Is it because it says ‘Colombia’ on it? I don’t get it but I’m sure someone at Kikkerland does, that’s why I sent an inquiry to their PR department on the matter.

This reminds me of a Guess t-shirt which had a picture of a man skiing in Colombia with the phrase “The best powder is in Colombia”. Upon seeing it, I emailed Guess’s PR and succeeded in having the item pulled from stores nationwide in addition to receiving an apology.

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